German footwear giant, Puma, has launched a 3D metaverse experience known as Black Station, described as an "experiential home" for product drops with "unbridled access" for Puma Pass NFT holders. While the experience is open to all, only those with RB tokens, airdropped to Puma Pass holders, can purchase an exclusive digital "Rulebreaker" sneaker and two digital wearables.
Black Station is now LIVE! ⚡️
— PUMA.eth (@PUMA) June 13, 2023
PUMA’s digital experience reveals new limited edition shoes in an entirely new light...
Explore UNKAI & UNTER for yourself and discover the mysteries of these worlds 👇
ENTER EXPERIENCE: https://t.co/5EXphtTxSA pic.twitter.com/lRpOFw0nqe
At the time of writing, RB tokens are priced at 0.0125 Ether, approximately $1,738. For those who do not own an RB token, there's still a lot to explore in the metaverse. Developers have created engaging environments such as Unkai, a city in the clouds, and Unter, a club filled with mysteries to discover and collect.
RB token holders have the option to burn their tokens from June 13-20 on Black Station, granting their parent wallet access to various product drops in the metaverse. According to Puma's roadmap, Black Station will host more general events and NFT drops this year, with events for 2024 still under development.
Despite exploring alternative blockchains, Puma chose to stay on Ethereum, with the option for users to purchase digital collectibles via credit card in addition to connecting their wallets and using ETH. Puma has previously invested in various feline-themed NFT collections, including Cool Cats NFT, Lazy Lions, Gutter Cat Gang, and CatBlox, emphasizing their commitment to the digital economy.
