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Mercedes Benz's Web3 Arm Partners with Fingerprints DAO for NFT Collection

Mercedes Benz's Web3 arm partners with digital art organization Fingerprints DAO to release an NFT collection titled "Maschine."

Mercedes-Benz Web3 Arm Collaborates with Fingerprints DAO for NFTs.

Mercedes-Benz NXT, the Web3 arm of the German automaker, is collaborating with digital art organization Fingerprints DAO and Dutch artist Harm van den Dorpel to release a non-fungible token (NFT) collection inspired by automotive concepts.

The collection, titled "Maschine," was created by van den Dorpel and includes 1,000 unique Ethereum-based tokens. The artworks in the collection play on themes of velocity and perception, mimicking a wheel in motion. The sale opens as a Dutch auction on June 7.

Mercedes-Benz NXT, which focuses on digital collectibles and virtual experiences, plans to release three "core" collections developed and managed by creative studio 0xNXT. The car manufacturer's Web3 arm also plans to integrate satellite and peripheral projects within its NFT ecosystem.

Luiz Ramalho, founder of Fingerprints DAO, believes that the partnership bridges the gap between emerging digital art and the traditional art world, drawing attention to the substance of artworks created using new technologies.

Fingerprints DAO, a decentralized autonomous organization, has curated a gallery of NFT art selected by a community-elected Curation Committee, including works that it considers "inimitable and irreplaceable."