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Animoca Brands Collaborates with Celo to Accelerate Web3 Adoption for Sustainable Social Impact

Hong Kong-based gaming firm Animoca Brands partners with US blockchain ecosystem Celo, aiming to scale up Web3 gaming while enhancing sustainability and social impact. Explore how this collaboration is set to revolutionize the gaming space.

Animoca Brands Celo Collaboration Announcement

Animoca Brands, a Hong Kong-based gaming firm, has joined forces with the US-based blockchain ecosystem Celo. The collaboration aims to accelerate the adoption of Web3, with a particular focus on sustainability and social impact. Through this partnership, Animoca Brands will leverage Celo's mobile-first infrastructure and mission-driven ecosystem, which encompasses over 1,000 projects in over 150 countries.

Celo provides mobile-first accessibility, targeting over 6.4 billion mobile phone users globally with user-friendly native wallets and dapps. This enables frictionless mobile payments, fast syncing with the peer-to-peer (P2P) network, and the ability to pay transaction fees using local stable assets.

As part of the collaboration, Animoca Brands will join Celo's Alliance for Prosperity and become a validator on the Celo network. It will be the first entertainment and gaming company among Celo's members committed to mainstream adoption of blockchain technology through financial inclusion, innovative project development, and local and regional blockchain education campaigns.

Animoca Brands and the Celo Foundation are exploring strategic initiatives and potential integrations focusing on social impact and climate action. Yat Siu, Co-Founder and Executive Chairman of Animoca Brands, has expressed his excitement about participating in the Celo ecosystem, citing the foundation's commitment to last-mile solutions and global Web3 adoption.

Celo is a carbon-negative, permissionless layer-1 platform with a global network of partners building innovative Web3 applications within the DeFi, ReFi, and NFT sectors. It's known for its mobile accessibility and impact-driven focus, making it a suitable partner for Animoca Brands, a company that has significantly contributed to onboarding people to Web3 through its pioneering projects in digital entertainment and gaming.

With their combined efforts, Animoca Brands and Celo aim to usher in the next billion users into the Web3 space, continuing to drive more equitable digital frameworks and enhancing the blockchain ecosystem's prosperity.