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Starbucks' 'Green Apron' NFT: A New Chapter in the Brand's Web3 Odyssey

Starbucks unveils its 'Green Apron' NFT collection, a tribute to the brand's iconic apron evolution and dedicated employees. This release is part of Starbucks' Web3 program, Starbucks Odyssey.

Starbucks 'Green Apron' NFT: A Web3 Tribute

Starbucks continues its Web3 journey with the upcoming launch of its non-fungible token (NFT) collection, named "Green Apron." This digital collection celebrates the evolution of Starbucks' iconic apron, starting from the original Pike Place design to the now-renowned Siren apron. The "Green Apron" series is also a tribute to Starbucks' dedicated employees who have served the brand for more than five decades.

Slated for release on August 1, 2023, on the Nifty Gateway NFT marketplace, Starbucks Odyssey program members get early access to the collection at 4 PM UTC. The general public can join the NFT shopping spree starting at 7 PM UTC. The exclusive drop features 5,000 Stamps, each minted on the Polygon Blockchain, with a price tag of $100 per NFT. Buyers are set for a delightful surprise on August 3, 2023, when Starbucks reveals the breathtaking NFT designs.

The "Green Apron" NFT drop is the fifth venture of Starbucks within its Web3 program, Starbucks Odyssey. Each drop in this series encapsulates a unique aspect of Starbucks, with the "Green Apron" collection highlighting the brand's employees and apron evolution. Starbucks' previous NFT collections, including "The Siren Collection" and "The First Store," enjoyed immense success, adding another feather to the brand's Web3 cap.