Etihad Airways, a renowned international airline, is preparing to launch its first non-fungible token (NFT) on the Polygon network. The NFT will serve as a new method of connecting with its customers, delivering unique services built on the blockchain.
The airline, established twenty years ago by UAE president Sheikh Khalifa bin Zayed Al Nahyan as the national carrier, is one of the most notable traditional organizations leveraging Web3 tools to enhance their customer service.
Etihad Airways has announced the minting of 300 Mission Impossible Livery tokens on August 1, 2023. The price for token holders will be 299 USDC (0.156 ETH), while non-holders will be able to purchase the tokens for 349 USDC (0.18 ETH).
Owning an NFT will confer several benefits including Etihad silver tier status for 12 months, granting special check-in privileges at the airport, a 25% bonus on miles for all Etihad Airways flights, and more. Holders will also gain access to the Etihad NFT Virtual Club, be able to stake their NFTs for guest miles, and purchase customized merchandise from Etihad Web3 partners.
Etihad Airways' first foray into the Web3 world was in 2019, through a partnership with Swiss blockchain startup, Winding Tree. The Ethereum blockchain-based decentralized business-to-business marketplace is expected to provide logistical support for Etihad’s distribution system.
The airline launched its first NFT project, 'EY-ZERO1,' three years later. The collection comprises ten 3D aircraft models featuring distinct Etihad Airways Boeing 787 Dreamliner liveries. Etihad announced that there would only be 2003 limited-edition collectibles available for purchase, signifying the year the airline was established.
This latest initiative from Etihad Airways underscores the growing trend of traditional businesses harnessing the potential of blockchain technology and NFTs to enhance customer engagement and rewards.
