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Animoca Brands Japan and Honda Partner to Enhance Fan Engagement with NFTs at 2023 Japanese Grand Prix

Honda joins Animoca Brands Japan and GET Protocol to offer exclusive NFT experiences to motorsports fans during the Japanese Grand Prix 2023.

Honda Partners with Animoca Brands & GET Protocol: Revolutionizing Motorsports with NFTs

In a landmark partnership, Animoca Brands Japan and its subsidiary Gryfyn align with Honda Motor Co., Ltd. to bring an unparalleled NFT experience to fans during the Japanese Grand Prix 2023 events. This collaboration accentuates the ever-growing significance of NFTs in motorsports and their ability to redefine fan engagement.

Coupled with GET Protocol, a leader in NFT ticketing, this venture promises immersive Web3 experiences for fans across the globe. Noteworthy events like the FORMULA 1™ Honda & Red Bull Welcome Event at Tokyo's Zepp Shinjuku on September 20 and the festivities at Suzuka Circuit from September 21 to 24 stand poised to showcase this NFT initiative.

With a prominent footprint in motorsports, Honda aims to gift its fans with unparalleled experiences via Honda KEY NFTs. Collaborations with several corporations amplify these experiences, upping the ante for motorsports aficionados.

Fans entering the lottery for the Tokyo welcome event will be the first beneficiaries of the Honda KEY NFTs. Post-event, these fans will receive commemorative NFTs, tangible tokens of their experience. Moreover, the Grand Prix event in Suzuka will further offer fans the chance to redeem exclusive NFT items at the Honda booth.

Previously, Animoca Brands Japan and Gryfyn had heralded their collaboration with Honda. This partnership aims squarely at amplifying fan interaction in Honda's motorsport events. As a linchpin in this Web3 engagement strategy, Gryfyn plays a pivotal role, hosting the coveted Honda KEY NFT.

Having already made waves with the Dutch Grand Prix, introducing digital collectibles in the Zandvoort 2023 race, GET Protocol is all set to enhance Honda's fan offerings with unique commemorative NFTs.

In conclusion, this trilateral partnership between Honda, Animoca Brands Japan, and GET Protocol heralds a transformative phase in motorsports fan engagement. By intertwining the potential of Web3 technology and NFTs, it's clear that the motorsport industry is embarking on a journey to provide fans with innovative, unique, and memorable experiences like never before.